Natasha Dow Schüll, Ph.D., is associate professor in the Program in Science, Technology and Society at the Massachusetts Institute of Technology (MIT). She is a cultural anthropologist, whose documentary, “BUFFET: All You Can Eat Las Vegas,” has screened multiple times on PBS and appeared in numerous film festivals. More recently, she is the author of the groundbreaking new book, Addiction By Design: Machine Gambling in Las Vegas, which is based on her extended research among compulsive gamblers and the designers of slot and video poker machines in Las Vegas.